News

Legendary group to record lyrics promoting Fujifilm’s new digital flat panel detector

STAMFORD, CT. - May 21, 2010 - To rock the launch of the new FDR D-EVO* portable flat panel detector, FUJIFILM Medical Systems U.S.A., Inc. has contracted with the legendary rock band DEVO to spread the word about the latest addition to the company’s DR product line. According to the terms of the agreement, DEVO will return to their recording studios to sing specially-written lyrics to the tune of the band’s famous 1980 “Whip It” song. The medical imaging and informatics company will also have access to select images of the band that include the red “energy dome” hats they wore, as well as to digital footage of the popular DEVO “Whip It” video.

“Since this is a DR product unlike any Fujifilm has introduced, we thought it only fitting to identify an original and captivating way to promote it,” explained Eddie Massetti, Fujifilm’s Marketing Manager, Specialty Markets. “Working with the band DEVO was a logical fit because of the name, but also a great match with the band’s avant-garde spirit, groundbreaking music and videos. We believe that our D-EVO product will be a game-changer for medical imaging by becoming the icon of the smart and easy transition to DR.”

Fujifilm plans to weave the lyrics and likeness of DEVO into multiple elements of the FDR D-EVO launch which will include advertisements, direct mail, Web placements and other promotional materials.

When FDA cleared, the FDR D-EVO will be the newest addition to Fujifilm’s innovative DR product line. The portable flat panel detector is the right size for a seamless retrofit into existing analog radiographic rooms, and at only six pounds, is the lightest weight available for a 14”x17” size. The product features the company’s renowned image quality and includes a detachable cord which reduces the potential hazards of a tethered cord and eliminates concerns about battery life.

About FUJIFILM Medical Systems U.S.A., Inc.
FUJIFILM Medical Systems U.S.A., Inc. offers the industry’s most extensive line of CR and DR products including single and multi-plate CR, digital portable systems, dual detector room replacements, and flexible single detector U-arm systems. The pioneer of digital x-ray, Fujifilm is known for delivering outstanding image quality, and the company’s products are ideal for a variety of imaging environments in both outpatient and hospital settings. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT.

*The FDR D-EVO requires FDA 510(k) clearance and is not yet available for sale in the U.S. at this time.